With a family tradition of 11 generations, Becle
produces, markets and distributes in over 85
countries a portfolio of more than 30 brands of
alcoholic beverages, Ready to Drink cocktails,
as well as non-alcoholic beverages
Becle’s unique portfolio of over 30 spirits brands –some of which we own and distribute worldwide and others that we distribute for third parties in Mexico– has been developed over the years to participate in key categories with strong growth profiles, target the most relevant global spirits markets and address key consumer preferences and trends.
The strength of Cuervo’s brand portfolio is based on the profound heritage of its internally developed iconic brands, such as the Jose Cuervo® family of brands, combined with complementary acquisitions –Three Olives®, Hangar 1®, Stranahan’s®, Bushmills® and Boodles®–. Furthermore, the Company maintains a key focus on innovation, which over the course of the years, has allowed Cuervo to develop globally recognized brands internally, such as 1800®, Maestro Tequilero®, Maestro Tequilero Dobel®, Centenario®, Kraken®, Jose Cuervo Margaritas® and B:oost®, among its various brands, which are marketed and distributed in over 85 countries throughout the world.