We promote responsible and moderate consumption of spirits, aiming to safeguard our consumers’ health. Hence, we oppose the informal alcoholic market, discourage drinking and driving, prevent consumption by minors and encourage absolute respect towards abstinence.


We raise awareness amongst young people regarding responsible alcohol consumption through university lectures and various other activities. We focus on the risks of excessive alcohol consumption and drinking and driving and we seek to prevent the sale of alcoholic beverages to minors, as well as the informal market. This platform motivates young entrepreneurs to develop innovative ideas to find real solutions to these problems.

Fundación de Investigaciones
Sociales, A.C. (FISAC)

For many years now, we have been an active partner in the work of the Fundación de Investigaciones Sociales, A.C. (FISAC), a nonprofit social research organization that since 1981 has been promoting campaigns to raise social awareness about the risks associated with excess alcohol consumption. The institution carries out campaigns--published in the media, billboards, written material and elsewhere, to promote the message of prevention and encourage a culture of moderation and responsible consumption. Its campaigns have four main axes: no drinking behind the wheel, zero alcohol consumption for minors, respect for abstinence, and moderation in consumption.

Some of the latest campaigns carried out are:

  • How to sober up?
  • Zero deaths from drinking and driving
  • Why shouldn't you combine alcohol and driving?

Likewise, this institution has edited and published awareness materials, such as “The standard drink in Mexico”, which has served as a reference for consumer self-regulation campaigns in many states of the country.

In addition, Cuervo participated in the “Live without Drugs” Campaign of Fundación Azteca / Fundación Jose Cuervo in Tequila and in the Addiction Prevention Program in the municipality of Tequila 2005-2006 / Fundación Jose Cuervo / CECAJ.